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STRATEGY & PLANNING
digital and print
Advertising, when placed strategically and consistently monitored, can be incredibly effective. There are more options than ever now, with social media platforms offering ad options, search engine advertising, online industry publication placement choices and more. Traditional print advertising also still makes sense in some situations, and can be better tracked now when digital features, like custom landing pages, are employed.
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Industry Publication and Social Media Advertisements
When your offering is service based, creating content that is valuable to your clients and prospective clients is a solid strategy for brand building and positioning. Promote this thought leadership in advertisements on sites that your target market frequents and turn your content into a lead generation tool.
Creation of digital ads for placement on a premier industry blog and search platform to promote a report on trends in the industry. Links to a hidden landing page to track results.
See integrated campaign example >>
Digital advertising can make a huge impact when multiple placements are purchased within a site or page that closely matches the type of content your market engages with.
Create ads that work together on a page takeover, repeating the main brand position and reinforcing it with supplementary messages and strong use of brand elements.
See campaign example >>
Social Media Advertisements
Social media platforms have transformed the way we communicate, and they've also opened up a new option to deliver your message directly to customers in an affordable, dynamic way.
Create boosted social media posts and social media advertisements targeted to viewers segmented by demographics and interests. Ads and posts link to customized landing pages tailored to the clicker's interest.
Contrast, content and placement are paramount when running a print advertising campaign.
Ad space secured in an industry publication. Ad run in parallel to digital advertisements, email campaigns and trade show attendance. Ad artwork created to contrast and stand out on the page.