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STRATEGY & PLANNING
list development, design, programming
Reaching out directly to prospects, clients and past customers is important to stay top-of-mind and to build interest in your offering. There are many ways to accomplish this, including email newsletters and announcements as well as print mailers, which can be customized for your market segments with variable data mailings.
Best way to sell something:
don't sell anything.
earn the awareness, respect and trust of those who might buy.
Event Invitations and Sign Up
Communicating directly with your prospects, clients and partners is a great way to stay front of mind and promote the new products, services, news or thought leadership that will translate into sales.
Leverage the recent news and upcoming promotional activities. List creation from Salesforce database. Programming in and sending from Constant Contact.
Whether a webinar, open house or keynote speech, there are many functions that must be planned, coordinated and executed to best take advantage of a captive audience.
Event landing and registration page creation, pre-event press releases, media outreach, email campaigns to potential registrants and/or event pre-registration lists, real-time social media promotion, post-event video/webinar processing, posting and promotion.
Variable Data Print Mailers
Printed mailers can be a great tool to promote upcoming events or to use in tandem with other promotional efforts like advertising, SEO, and direct comms. A particularly effective and memorable way to do this is by leveraging variable data. Just about everything can be change based on your segmented market, including images and content.
Segment list by industry, service interest and location. Code Excel file and Adobe InDesign artwork for variable data. Management through printing process.