A Medical SAAS Startup's Brand is Born

Following development of the logo and brand guidelines, material creation and messaging began.

A full suite of clean, modern graphics that showed the process the new software product simplified were created to be rolled out to the web, presentations, handouts and more.

A new Webflow website was designed and brought to life by our team as well. The site was designed to give a friendly, non-intimidating vibe. Our team integrated motion elements that bring the site to life and add fun, somewhat whimsical touches.

We also researched SEO keywords and optimized the new site for those keywords in order to move the site closer to page 1 of search engines. This effort required a firm understanding of what this sophisticated target market would search, since there was no awareness of the brand at launch. We found creative ways of finding search topics that addressed issues that market would be trying to solve, rather than the brand name or specific software offerings.

Content was created and organized for support materials including handouts, business cards, letterhead, presentation and more, always keeping their market positioning in mind.

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In the end, Rovicare entered the market looking and sounding smart and established, serious and forward-looking.

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