SEO & Strategic Communications Management for a Thriving Design Build Firm

google ads
ads
graphic design
search engine optimization (seo)
social media management & content creation
strategic planning

Scott Simpson Design + Build (SSDB) is a renowned design-build firm that creates gorgeous, thoughtfully designed homes in Chicago’s North Shore and beyond. The SSDB team sought communications management, SEO optimization, and an ads plan in order to strengthen and refine their leads and inquiries, enhance their social media presence, and increase their site health.

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Scott Simpson Design + Build (SSDB) is a renowned design-build firm that creates gorgeous, thoughtfully designed homes in Chicago’s North Shore and beyond. Their team is passionate about creating spaces that are soulful and functional. They are transparent, intentional, and collaborative. 

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The SSDB team sought communications management, SEO optimization, and an ads plan in order to strengthen and refine their leads and inquiries, enhance their social media presence, and increase their site health. 

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‍Strategic Planning 

SSDB’s marketing plan was organized into a monthly Airtable chart that accounts for all of the posting, boosting, SEO optimizations, ads, meetings, and any other moving parts involved. This not only provides a comprehensive overview of the day to day operations, but also that View and the client are on the same page regarding scheduling. 

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SEO Optimization 

The SSDB team knew how important Search Engine Optimization is to increase visibility to prospective clients. View prepared an extensive SEO report that analyzed both the performance of the Scott Simpson Design + Build website as well as that of their competitors. The report concluded with a strategic plan for optimizing SSDB’s site pages, which the View team carried out and implemented. We continue to monitor the site health, ensuring that our optimizations are continuing to benefit the site. As site keywords ebb and flow with fluctuations in market trends and seasonality, our team makes additional optimizations to maintain and build upon our original SEO installations. 

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Social Media Management

Scott Simpson Design and Build also desired to elevate their social media presence on Instagram, Facebook, and Pinterest. The View team built on their existing branding to create a set of posts each month that focused on SSDB’s current events, values, projects, and team.

The View team monitors social media performance each month, and adapts upcoming posts, posting schedule, and content accordingly. The accounts have seen sizeable increases in reach, engagement, and followers. 

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Ads

View created an entirely new ads campaign for the company after a meeting discussing SSDB’s target audience, how they’d like to reach customers, and what their differentiators were. Multiple campaigns focus on a variety of different strengths, locations, and aspects of SSDB. The ads account sees monthly conversion growth around 6x compared to before View started. 

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Year over Year Statistics  

As part of our ongoing reporting and monitoring process, View compares year over year statistics to better understand social, site, and ad trends and taking seasonality into account. We are pleased to see large improvements across a variety of mediums due to diligent marketing efforts. 

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Learn more about Scott Simpson Design and Build here >> 

View Marketing has been a great outside resource to help expand and support the in-house digital marketing efforts of Scott Simpson Design + Build. View is flexible, thoughtful and diligent in data analytics, creative production and strategic counsel. Our numbers are going up and we always look forward to meeting with their positive and energized staff.

Kathleen Henrikson
Partner at Scott Simpson Design & Build
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