NEED A CLEAR VIEW?
STRATEGY & PLANNING
thought leadership articles, blogging, press releases, whitepapers
You have so much knowledge, that, if leveraged properly, can build your brand, raise awareness of your product or service, and most importantly, bring in leads. There are many ways of approaching this and maximizing the investment in creating content. Why don't we talk about it?
problem you solve,
not the product.
Thought Leadership Article for Linked In PULSE
Often in a service-based industry, the best way to promote your industry knowledge is to post on the free LinkedIn PULSE platform, where you can reach your network as well as your employee, client and partner networks in various ways.
Researching general issues related to crowdfunding/Kickstarter/Indigogo projects and creating a general list of questions to cover in an interview of experts, group interview with the designers and engineers who have experience with this specific type of product development, drafting article based on the answers to the original questions and points made in free-sharing time, posting on LinkedIn PULSE and promoting with LinkedIn ads as well as adding to the company newsletter
Press Release and Resulting Media Relations/Magazine Article
Camp Ruff It is a cage-free dog play and boarding facility. When they opened, they wanted to reach local pet owners looking for the unique brand of pet care they offer. Working with the new owners, we drafted a press release and distributed it to local publications, resulting in an article that ran in the local lifestyle-focused publication, My Suburban Life.
Press release drafting & review with clients, media target list creation and outreach, facilitation of reporter interview and photographer visit
Blogs can be a great way to create content that can be leveraged and re-used in other promotional and communication efforts as well, like social media and newsletters.
Understanding the client's interest was in attracting families who enjoy nature vacations and cabin rentals, topics were conceived and articles written that this group would find valuable and enjoy, secondarily being educated on the existence and features of the rental home.
Press Release and News Wire Distribution
When there is something notable about your product or service, promote it in a press release. In this instance, the installation of commercial electric vehicle chargers was the largest ever at a U.S. airport. This press release, sent over the newswire via PR Newswire, garnered media attention and placements resulting in a large increase in web visitors and articles in publications.
Press release drafting & review with clients and the client's partner, media target list creation and outreach, distribution via PR Newswire, media relations.
Press Release >>
Press Release >>