Envista Forensics had six high-traffic display spaces to fill in various London Tube Stations and only a week to supply the artwork.
In the midst of a brand refresh, the client wanted the displays to build upon the new brand language while reinforcing the company’s long history in the industry. The campaign called for some dry humor and a cohesive feel, while playing with a new, colorful palette.
Our team loved the challenge and developed the campaign in time for the art deadline.
We started by producing four concept directions in which to choose from. All played with color while balancing imagery and the campaign messaging. The client chose their favorite direction and we got to work producing the six billboard series.
The final campaign was delivered to production within a week of project start- record time!
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