When putting time and resources behind creating thought leadership materials, in this case, industry trend reporting, it just makes good sense to maximize outreach. This material was shared directly with prospects and clients in an email campaign, and was also leveraged in industry publication and social media advertising.
Core 77 and Design Directory are the premier blog and firm search sites in the product design industry. Designers and product managers visit the site regularly, which is why advertisements were placed on these platforms. Click throughs were carefully tracked to custom landing pages.
Social media posts were created to promote the content. Some were 'boosted', targeting viewers based on interests. The report was also announced via:- email blast- ads on industry blog and directory- press releases sent to industry outlets.
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