Immediately after ASA Law Group was founded, they came to View Marketing & Creative to help them establish a cohesive brand identity based off of a logo they had already developed. Modern, cutting edge, trustworthy and professional were some of the characteristics the new brand was to convey. Brand colors, fonts, graphic elements and messaging were created with an eye toward positioning the firm as a cutting-edge, technology-forward company. A new website, email communications templates, advertisements, presentations and materials for trade shows were all created to communicate the unique value proposition of the company and make them stand out in an industry saturated with stuffy brands.

The market now recognizes ASA Law Group at a glance.