messaging | positioning | brand development | logo design | website design and development | digital advertising

Branding from the Ground Up
tutoring & test prep BRAND DEVELOPMENT

Aim for the Stars Academics was founded to deliver premium, 1-on-1 study help and test prep services (ACT, SAT and professional certifications).

By first mapping the competitive landscape by who is served and the type of service (do-it-yourself test guides vs focused, individualized coaching and learning relationships), we were able to define our target markets and hone in on an appropriate brand language for those markets.

Google ads help

When the brand was fully developed, a brand guide was provided in order for Aim for the Stars to use as a reference when managing or building the brand.

A responsive website was designed and developed in Webflow with a custom Content Management System (CMS) to support blogging. Search engine optimization was performed to increase the chances of appearing on the first page of search engines when targeted keyphrases are searched.

Google ads help

Do you need help identifying the best keyphrases to target on your site or in your blogs? We can help.

Keyphrase identification services
Finally, it was time to get the word out! Google ads launched, business cards were designed and printed, and social media platforms were set up to share news and promote via Facebook Ads manager.

With some branding, website, and Google Ads help, Aim for the Stars Academics is now well on its way to long-term success.


Google ads help

logo development | messaging development | brochure design | business card Design | website design and content development | presentation and letterhead template creation

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