Blog Category:
Digital advertising intelligence
View Marketing and Creative is based in Carol Stream, Illinois and Chicago, Illinois. Our services include digital advertising as well as marketing and design services to help businesses grow and succeed in their marketplace. Here is some digital advertising intelligence.
Tracking the Trend: Our Pantone Color of the Year 2026 Prediction
Every December, the Pantone Color Institute announces their “Color of the Year”, a single hue meant to reflect cultural moods, design trends, consumer behavior and broader socio-economic shifts. The chosen color is used as inspiration across fashion, interiors, product design, branding and more.
View’s Take on Pantone’s 2026 Color Trend Forecasts
As the festivities of New York Fashion Week come to a close, magazines, designers, and creatives alike are looking towards the 2026 London Fashion Week (LFW). LFW is sure to present innovations and interesting new concepts using form, textures, patterns, and colors.
ChatGPT for SEO: Optimizing AI-Generated Content for Search Success
Let’s explore how to use ChatGPT for SEO effectively and responsibly to get you real visibility on search engines. Without proper SEO strategies in place, even the best AI-written content can fail to rank.
View Marketing & Creative Wins Prestigious Netty Award for the Hatch Website in the Best Corporate & B2B Web Design Category
View Marketing & Creative is delighted to announce that its work for the Hatch Product Development & Contract Manufacturing website has won Best Corporate & B2B Web Design at the 2025 Netty Awards, one of the most esteemed accolades in the digital space. Winning among some of the best in the industry is an incredible honor, reinforcing our commitment to innovation, excellence, and impact.
View Marketing & Creative Honored with Three Awards at the 20th Annual Davey Awards
View Marketing & Creative has been recognized by the Davey Awards for 3 of our brand designs for clients Hatch, EVRCOOL, and LORE Products.
A Guide to Choosing a Digital Marketing Agency for Startups
If you’re at the point where you’re considering a digital marketing agency for startups, we’ve put together a guide to help you choose the right partner for your stage of growth.
Questions to Ask a B2B Branding Firm Before Hiring Them
Looking to hire a B2B branding firm? Here are a few questions you should ask.
Navigating Digital Marketing Roles: What Employers Expect You to Know
I was recently asked what I’d tell new marketing grads as they begin searching for digital marketing roles. I thought back to the characteristics of those I’ve hired and mentored over the years and which made great team members, and ultimately great future leaders. A few things stand out in my mind...
Google Ads Changes: What you need to know
Wondering what Google's announcement regarding the phase-out of Broad Match Modified (BMM) means for you and your Google Ads campaigns? Here's a quick explanation, VIEW can give you the Google Ads support that you need.
LinkedIn Advertising Tips: Your Complete Guide
Wondering how to advertise on LinkedIn effectively? LinkedIn uses a targeted ad system that is very effective in reaching your specific audience when done correctly. Check out our LinkedIn advertising guide to familiarize yourself with the process before creating your ads.
Google Ads and SEO: Do I need to do both?
Should you invest in Google Ads and SEO or should you choose one? We explore that question.
