Branding Services

First impressions are more than just important, they’re the unspoken dialogue that precedes your story.

At View Marketing & Creative, we specialize in creating distinctive brand identities that speak to your target audience. Whether you’re a startup poised to disrupt the market or an established enterprise seeking a fresh identity, our branding services are tailored to showcase your business or association through a brand that resonates with your consumers with striking consistency. We understand that a memorable brand is much more than a logo - it’s a compilation of carefully curated colors, graphics, and messaging that work together to ensure your brand is heard and remembered.

brand strategy

Who are your competitors?

What’s your market position?

How do you want people to feel when they interact with your brand?

What sets you apart?

This is just a taste of the thinking that goes into every brand we build.

Yes, brands should be beautiful and cohesive. But they also have to be effective. They have to resonate in the market.

We build brands that connect.

branding services brand strategy
branding services

logo design

Logos are at the heart of your brand’s visual identity. It is during this process that abstract qualities and feelings captured in mood boards begin to take shape. Drawing from our initial conversations, we develop multiple logo concepts that not only reflect your brand’s essence but also stand as a testament to its future legacy. Each concept is crafted with the intention of speaking to your target audience, embodying your brand’s values, and distinguishing you in the marketplace.

We work with you to refine the design based on your team’s feedback from the initial concepts. Elements can be combined and fine-tuned to create the final logo concept. We then prepare and deliver your logo in a suite of file types, providing the versatility you need with your logo for digital, print, and merchandise applications.

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Branding services: Hatch logo
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Branding services: Lore Products Logo
Branding services: Tutoring Services Logo
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Branding services: logo design firm
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Branding services: Addvalue Logo
Branding services: Rovicare Logo
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Branding services: private chef logo
Branding services: Career Momentum Logo
Branding services: Coaching and consulting logo
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visual identity

A visual identity, which can include colors, fonts, graphic elements, iconography, logo usage and more is brought to life in our branding process.

Brand guidelines that set the tone and rules of your brand are memorialized in brand guidelines, which can be as simple as logo, fonts and colors, or as extensive as sub-brand usage, positioning statements and photography guidelines.

Brands, like people, grow and evolve over time. We love raising brands from their infancy through maturity.

visual identity phase of branding services
visual identity and branding services

brand application

Once the foundation of your brand is set in place, the next step is to apply the brand across myriad tactical items. Our team is adept at translating brand strategy into tangible assets with consistency across platforms. For many clients, this begins with website design and development, where the digital presence of your brand is first introduced to the world. Our collaborative approach ensures that your website is not only visually compelling but also truly embodies your brand’s voice and ethos.

Our services extend to a full spectrum of marketing collateral, designed to seamlessly align with your newly minted brand guidelines. We partner with clients to extend their brand’s voice across social media channels and through content creation that resonates with their audience. We create sales sheets, presentations, reports, whitepapers, trade show graphics, and event materials where each piece is designed with meticulous attention to detail, ensuring that your brand speaks with one clear, cohesive voice. Whether it’s a business card handed over during a handshake or a large-scale event backdrop, we maintain that each item is a reflection of your brand’s core identity, designed to make an impact and leave a lasting impression.

branding services phase: brand application

Startup Branding

Startup life is a unique one. We know, we’ve traveled that path ourselves and with many clients.

You’re doing a lot with a little and you need everything you do to make the maximum impact. You need the market to love you and investors to trust you.

Let us help. We’re not only designers, we’re strategic marketers who truly become partners in driving your goals.

B2B Branding

Our B2B clients love us because we get it.

Long, complex sales cycles, products your average person has never heard of, selling to a busy, savvy client base.

We’ve been there.

Let’s talk about your challenges. We’re going to get it. And we’re here to help.

Select branding examples

Comprehensive Medical Device Marketing for a Mission-Driven Med Tech Company
An Industrial Machinery Startup Has a Cool Start
A Vibrant Web Design for nonprofits: Chicago-Based Community of Women