Why I decided to pause amidst COVID and this crazy place we call 2020.
Well, well…. Welcome to July 2020. I just logged into Quickbooks to send out some invoices and to take in, once again, the reality of 2020. I’m not going to lie; I logged in grudgingly, feeling anxious about seeing THE NUMBERS. Not because of the lower revenue or the resulting decrease in income, but because of the feelings of vulnerability it causes. The reminder that things can change in an instant. The reality check that one event, one economic condition, one blip on the timeline of the universe can make everything… different.
July 3, 2020
Motherhood changed me as a marketer
Today I opened my bathroom drawer and a Lego man was staring up at me. It seemed a perfect portrayal of the juxtaposition of my roles in life: woman, professional, mom. It got me thinking, and during my morning walk, it struck me: becoming a mom changed me as a marketer...
July 19, 2019
Be as brave as an 8-year-old
Since I’m lucky enough to run my business from home, each day around lunch time I take a break and take my faithful assistant (my dog, Finley) for a walk. I live just two blocks from my 8-year-old son’s elementary school. On occasion, I’ve timed it just right to catch a glimpse of my boy on the playground during recess...
July 18, 2019
Don't be so self centered: 3 ways to connect with your market
Have you ever had a friend who only talks about herself? While that person may enjoy talking at you for some time, eventually you’ll grow so tired of hearing only about her that you no longer listen. Now swap your self-centered friend for a business...
February 21, 2019
Your new digital marketing role: What your new employer would love for you to know
I was recently asked what I’d tell new marketing grads as they begin digital marketing careers. I thought back to the characteristics of those I’ve hired and mentored over the years and which made great team members, and ultimately great future leaders. A few things stand out in my mind...
February 21, 2019
Nature doesn't keep doing things that don't work
I was lucky enough to spend some time with Eustace Conway of Mountain Men fame. During our visit, he pointed to a chewed up log he used as a seat by a fire pit and said, “We have a woodpecker. And it’s getting bugs. Do you know how I can tell? Because he keeps doing it; and unlike some people, nature doesn’t keep doing things that don’t work...”
February 21, 2019
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