Insights & Resources on Marketing & Design

Design Intern, Abby

Tracking the Trend: Our Pantone Color of the Year 2026 Prediction

Every December, the Pantone Color Institute announces their “Color of the Year”, a single hue meant to reflect cultural moods, design trends, consumer behavior and broader socio-economic shifts. The chosen color is used as inspiration across fashion, interiors, product design, branding and more.

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Blog Categories:

View's Work Nominated for the DesignRush "Best Website Designs" Collection

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View’s Take on Pantone’s 2026 Color Trend Forecasts

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Mid-Year Check In: New and Ongoing 2025 Graphic Design Trends

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ChatGPT for SEO: Optimizing AI-Generated Content for Search Success

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From Studio to Suburb: What I Learned in my First Year of Design School

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The Scientific (Marketing) Method Worksheet

A step-by-step worksheet for conducting marketing experiments.

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LinkedIn Advertising Guide

Follow our helpful linkedin advertising guide to create a persona of your target audience and access a summary of all of the demographics and psychographics you can leverage when advertising on LinkedIn!

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Maximizing Social Media Content Ideas

Make sure you're making the most of your content creation efforts and investments. Our free guide will help you consider your social media content ideas, showing how to make one piece of content work in myriad ways to expand your reach and results.

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