Blog Category:
Integrated Marketing Communications
Integrated Marketing Communications are at the heart of any brand and marketing strategy. A strategic approach combining various marketing channels and tools to deliver a consistent, cohesive message to the target audience is a must for any business looking to be noticed in their market.
ChatGPT for SEO: Optimizing AI-Generated Content for Search Success
Let’s explore how to use ChatGPT for SEO effectively and responsibly to get you real visibility on search engines. Without proper SEO strategies in place, even the best AI-written content can fail to rank.
From Studio to Suburb: What I Learned in my First Year of Design School
As I sit in my hometown bedroom, surrounded by bags of unpacked clothes, I’m reminiscing about my first year at college. Plenty of new friends, lots of memories made, and a number of new things learned (don’t worry mom and dad, I did learn things ;) ).
A Guide to Choosing a Digital Marketing Agency for Startups
If you’re at the point where you’re considering a digital marketing agency for startups, we’ve put together a guide to help you choose the right partner for your stage of growth.
Learning to be a Designer: Why I am Excited to Intern with a Graphic Design and Marketing Business
Introducing View's newest intern, Abby!
Questions to Ask a B2B Branding Firm Before Hiring Them
Looking to hire a B2B branding firm? Here are a few questions you should ask.
Motherhood changed me as a marketer
Today I opened my bathroom drawer and a Lego man was staring up at me. It seemed a perfect portrayal of the juxtaposition of my roles in life: woman, professional, mom. It got me thinking, and during my morning walk, it struck me: becoming a mom changed how I view digital marketing strategy...
