View’s Favorite Fonts Among the 2025 Font Trends

In web design, fonts go far beyond being just text. Fonts are a powerful tool that can transform a design from average to impactful, enhancing both visual appeal and usability. Your typography decisions help express your brand’s personality and shape the overall user experience, affecting how users perceive your brand. Choosing between serif, sans-serif, or script fonts is more than an aesthetic choice, but rather is also about aligning with your brand identity. Serifs evoke tradition and professionalism, sans-serifs are clean and modern, and scripts can add elegance or a playful tone. The way fonts are paired and interact with one another adds depth and cohesion to the design. 

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Looking at font trends in 2025, the focus shifted toward minimalism, functionality, and cleanliness. Regardless of trends, selecting the perfect font should always start with your project’s functionality, aesthetic goals, and your users’ needs. Effective font pairings, such as bold typefaces for headlines and simpler ones for body text, create visual hierarchy, improve readability, and boost overall engagement. Typography is not just about style; it’s a strategic design element that plays a critical role in how your website communicates and connects with visitors.

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In this blog, we’ll be explaining a few of our favorite picks for web fonts from popular 2025 font trends lists. 

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Our Favorites: 2025 Font Trends 

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Inter

Inter is a modern, highly versatile sans-serif font. Known for its clean lines and excellent readability at both small and large sizes, Inter is a go-to choice for web designers focused on clarity and functionality. Its subtle geometric touches give it a contemporary feel, making it perfect for user interfaces, dashboards, and websites that prioritize user experience without sacrificing visual appeal. Inter also comes equipped with an extensive font family, allowing for lots of variation of weight and style within the font. 

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Playfair Display

Playfair Display is a sophisticated serif font that brings a sense of elegance and refinement to any design. It features high contrast between thick and thin strokes, along with distinctive, graceful curves. Perfect for headlines, editorial layouts, and branding with a classic or luxurious tone, Playfair Display adds a timeless charm while still feeling modern and expressive on the web. 

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DM Sans

DM Sans is a clean, minimalist sans-serif font designed for readability and modern aesthetics. With its low contrast and geometric simplicity, it works well across digital platforms, especially in user interfaces and mobile experiences. DM Sans strikes a balance between friendly and professional, making it a versatile choice for startups, tech brands, or anyone looking for a sleek, approachable font that performs well at both large and small sizes. 

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Lora

Lora is a contemporary serif font that blends traditional elegance with a modern twist. The font is balanced but sports a little flair, making it both stylish and highly readable, whether used in body text or headlines. Lora is ideal for blogs, editorial websites, and brands that want to convey a sense of sophistication without feeling overly formal. With its warm, approachable character, Lora brings personality and clarity to any digital design. 

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Montserrat

Montserrat is a bold, modern sans-serif font with a strong urban feel, blending vintage charm with a clean, contemporary look. Its geometric shapes and wide letterforms make it perfect for headlines, logos, and websites that want to stand out with confidence. Montserrat is great for brands looking for a fresh, polished vibe that’s both professional and approachable. 

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Font trends are a great place to start when looking to start creating a brand to cater to future users, but following trends isn’t everything. It's important to focus on the message you want your brand to convey, as well as emphasizing accessibility and ease of use. 

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Looking to embrace typography as part of your branding and business strategy? Reach out!