Branding that Stuck Out at CES 2026: Elements to Consider for Future Tradeshow Booth Ideas

The Consumer Electronics Show (CES) is one of the largest tech tradeshows of the year, which means that in order to stand out, your booth and company’s branding must draw interest. Whether it be through color, typography, or fun product demos, marketing your product with a striking brand can take your product to the next level. While at CES, we kept an eye out for branding and booths, and made a list. Here are some of our favorites that can maybe inspire future tradeshow booth ideas.

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SoundHound AI

SoundHound AI stuck out as a perfect balanced example of a well-branded booth. The use of color and movement made the booth fun and engaging, while the blocky form and bold typography grounded the booth in modernism. Our favorite element of this one is the typography; it’s hard to sell a product if consumers can’t even read the description, which is why typography is so important, and the bold font with high contrast colors here is done extremely well.

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Waymo

Waymo’s booth is an amazing example of showing off a strong brand presence. Their product, which is a self-driving car, was displayed openly, but was also surrounded by elements of their brand. The vibrant blue and green were highlighted around the booth, giving it energy and excitement. Their rotating logo was larger than the car itself. Waymo’s booth was impossible to miss, and definitely made a lasting impression on anyone passing by.

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Flint Paper Battery

CES is all about innovation, and the booth that Flint Batteries brought certainly went beyond the norm. The booth was made entirely from recycled cardboard, from the display tables, to the seats, to the additional aesthetic elements. As an eco-friendly brand that creates paper batteries, this booth shows a commitment to their product and brand’s mindfulness of materials.

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EMD Group

When it comes to healthcare companies, neutral, clean, and modern branding tends to be the norm to promote their commitment to sterile work and important advancements. EMD Group, a digital health company threw that idea out the window. They had one of the brightest booths, with vibrant colors and playful bold fonts that no doubt caught the attention of anyone passing by. This was an entertaining way to stand out and make a memorable impression on the health sector.

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Bosch

Who says appliances can’t be fun? This display of hot pink larger than life dishwasher mechanisms by Bosch was definitely an eye catcher. Something that may seem domestic and mundane like a dishwasher was made fun and interesting with just a single display, and is sure to have attendees thinking about it any time they hear Bosch’s name.

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AARP

For CES, AARP’s AgeTech Collaborative booth stepped outside the box and brought this beautiful immersive experience. They created a large, interactive walkthrough space that was enhanced by colors, lighting, and imagery on display boards that made it feel like you were anywhere but a normal booth.

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Japan

Amongst a sea of white walls, concrete, and carpet, Japan’s booth in the international area of Eureka Park truly felt like a breath of fresh air. The branding included clean simple typography with natural colors, but what was most interesting and unique was the greenery. The booth’s design brought the outside in, representing the natural beauty of Japan in the heart of Las Vegas.

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SwissTech

SwissTech was another great example of how any booth with color really stood out in a room full of neutral branding. The purple carpet and pink counters gave the brand an almost nostalgic feel, drawing the eyes of anyone passing by and helping to create interest about their company and product.

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Nodi

Nodi’s branding was splashed all over this booth in the startup area of Eureka Park. The brand is rooted in modernity, but stood out because of some elements that created visual interest and fun. The brand fonts were a personal favorite, giving the brand personality, and the bright yellow base was attention grabbing, but enhanced the company message and product rather than overpowering it.

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These are just a few of the thousands of booths that were on display at CES this year, but they really stuck out because of their branding. When you’re trying to sell a product, your branding has to represent your company and enhance the product. Hopefully these were eye-opening and gave some insight into some tradeshow booth ideas you may have for the future.

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Have tradeshow booth ideas but not sure where to start with developing them? We have loads of experience developing brands and marketing campaigns for companies. Reach out to our team to get started!