Marketing Strategy Services

How do you know where you're going without some direction? You can wander around, hoping you find your way while wasting time and fuel, or you can set off with a plan and get there faster and more efficiently. It's the same with marketing. Mapping out who you're aiming to reach and how to best reach them with the resources you have available is a critical step in successful promotions and communications efforts.

Don't wander. Let's talk about a plan.

positioning, messaging, persona development

There’s no point in building a beautiful brand, website or other assets if it doesn’t connect with your target market. That’s why beginning a program by defining who you are and who you aspire to be is so important.

Our team has guided dozens of clients on messaging that connects with their audiences, whether they be c-suite executives, high net worth individuals, or people who are looking for Jeep after market products. We consider who we’re talking to and how best to reach them.

branding services brand strategy
branding services

promotional planning

A digital marketing strategy should include goals, metrics, activities, the cadence of marketing communications, platforms on which your target market spends time, budget, and a definition of success. Marketing communications strategies should be iterative, changing as results are proactively analyzed. Your marketing strategy partner should guide you along this path.

The team at View Marketing & Creative is comprised of seasoned marketing pros that have developed digital marketing strategies and promotional plans for clients large and small, B2B, startups and businesses with complex offerings.

Orange Slash

fractional cmo services

Do you have resources in house that have tactical skills but need direction? Do you have a bunch of freelancers or suppliers that need managing? Do you need a marketing leader to organize, direct and fill in the gaps? We can help.

We’ve managed marketing teams and programs, getting them to move toward one goal - getting results. Whether you need a plan and someone to manage the tactical aspects or you need someone to take a look at your resources and create a marketing machine with them, we are ready to get you going in the right direction.

visual identity phase of branding services
visual identity and branding services

Select marketing strategy examples

SEO & Strategic Social Media Management for a Thriving Chicagoland Design Build Firm
How Association Marketing Grew Membership by 14%
Years of Branding and Marketing has Yielded Big Results for a Surgical Practice