Why we started a new pet project

October 22, 2021

So, we did a thing. We’ve been talking about a “for fun” project that we could use to be creative and experiment with for a while. We finally launched a website, and it’s all about charcuterie. Below we’ve outlined why we started this new pet project of ours.

1. Practicing what we preach

We’ve built a lot of websites for our clients. We also have done a lot of SEO work, and we’ve seen our customers’ metrics soar. Building a site that isn’t tied to a client of ours has been a fun way for us to practice what we preach, and challenged us to find ways to balance a cohesive brand and aesthetic with our tools and knowledge about SEO.

2. Testing ground

Having our own in-house brand gives us a testing ground to try out new things. We’re able to hypothesize about strategies for building brand awareness, try out different types of content marketing, and see how our analytics for the site perform. We can make edits and adjustments to see what works and what doesn’t.

3. We’re creatives at heart

We’re often designing for our clients during the day… and we’re creative in our personal lives too. We love pretty interior designs, planning menus, and hosting parties. When we came up with the idea for a blog all about charcuterie, we were immediately all in. We knew we’d be able to have fun with the topics, photography, and maybe even eat some delicious cheeses and meats along the way (it’s research, we swear!).

4. It’s fun! And we’ll be sharing our insights on our blog

If you can’t tell, we’re really excited about this project. We see a lot of potential in learning about marketing and brand awareness from our own experiment. We are always looking for opportunities to learn, and what better way is there than testing our ideas out on an actual website? As we work towards growing our charcuterie site, we’ll be sharing our insights on our View Marketing & Creative blog. Be sure to subscribe to our updates to follow along!

We hope you’ll check out our new site, and maybe even learn a bit about the history of charcuterie or our thoughts on the best crackers for a charcuterie board!

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