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The Scientific Method Isn’t Just for those in White Coats: How to Put it to Work in your Marketing Efforts

The scientific method is not only a wildly effective guide for those running experiments on biological, chemical or other science-y subjects, it’s also incredibly helpful to use as a guide when building or creating a marketing plan or method within a marketing plan.

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Nature doesn't keep doing things that don't work

I was lucky enough to spend some time with Eustace Conway of Mountain Men fame. During our visit, he pointed to a chewed up log he used as a seat by a fire pit and said, “We have a woodpecker. And it’s getting bugs. Do you know how I can tell? Because he keeps doing it; and unlike some people, nature doesn’t keep doing things that don’t work...” Nature-driven marketing strategies for small business are extremely effective.

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