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Target Market

The first step in any marketing or promotional program is identifying your target market. You can define your market in many ways, including based on geographics, demographics, interests, and much more. We are happy to share some insights and information on identifying and connecting with your target market here.

Don't be so self centered: 3 ways to connect with your market

Have you ever had a friend who only talks about herself? While that person may enjoy talking at you for some time, eventually you’ll grow so tired of hearing only about her that you no longer listen. Now swap your self-centered friend for a business... our marketing tactics can often take a hint from the relationships around us.

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