A Medical SAAS Startup's Brand is Born

Orange Slash
graphic design
logo development
search engine optimization (seo)
webflow website development
website design
B2B Marketing

Rovicare is working to change how the transition from acute care to post-acute care is handled. The company's cloud-based software streamlines the process for all stakeholders.

Rovicare needed a brand built from the ground up. Our program began with outlining what the brand should communicate, which was medical-forward, clean and tech-centric.

The chosen logo represents data in and out in a clean and simplified way, while leveraging modern techy colors that are balanced with a grounding navy blue.

Following development of the logo and brand guidelines, material creation and messaging began.

A full suite of clean, modern graphics that showed the process the new software product simplified were created to be rolled out to the web, presentations, handouts and more.

A new Webflow website was designed and brought to life by our team as well. The site was designed to give a friendly, non-intimidating vibe. Our team integrated motion elements that bring the site to life and add fun, somewhat whimsical touches.

We also researched SEO keywords and optimized the new site for those keywords in order to move the site closer to page 1 of search engines. This effort required a firm understanding of what this sophisticated target market would search, since there was no awareness of the brand at launch. We found creative ways of finding search topics that addressed issues that market would be trying to solve, rather than the brand name or specific software offerings.

Content was created and organized for support materials including handouts, business cards, letterhead, presentation and more, always keeping their market positioning in mind.

In the end, Rovicare entered the market looking and sounding smart and established, serious and forward-looking.

Orange Slash