A podcast is born as a introspective, feminine brand

Orange Slash
graphic design
logo development
search engine optimization (seo)
social media management & content creation
webflow website development

Allison and Tina are two women whose wide-ranging interests often led to stream-of-conscious conversations around topics like sensitive persons, motherhood, astrology, wellness and more.

This blossomed into their desire to start a podcast that streams from one topic to another with the anchor being a soulful sharing of the experiences, knowledge and interests of the two women.

Podcast Cover Art Creation

The podcast cover art was to capture these intentions in a visual representation.

Because the topics are so vast, a wide range of color palettes, styles and fonts were explored in the first concept development.

The podcast creators expressed interest in the elements of two particular concepts.

One of the women connected with the simplicity of the first concept instantly, but the other had concerns that it was a bit abstract and that it didn't reflect the soulful, transcendental part of their content.

The other creator connected with the second concept because of the deeper tones and astrological iconography, however the other creator was concerned it was too mystical for much of their content.

The final design brought together the streaming representation and blue sky and water color palette. The bright colors pop amongst other podcast covers and draws the eye in a sea of designs on podcast platforms.

Website Design and Development in Webflow

The website design followed finalization of the podcast cover art.

We thoughtfully designed the site to be simple to update and add new episode announcements. A custom CMS was created in the bespoke site and every detail was customized to the podcasters' preferences. Visit the Soulful Streaming Website.

Social Media Branded Templates

Finally, custom branded social media post art was created in Canva as that is the preferred platform of the podcast hosts. Our team built templates for different types of content that can be leveraged over and over by the hosts to build beautiful, cohesive social media pages over time. Visit Soulful Streaming's Instagram page.

Orange Slash