From concept to launch, the collaboration between Global RWC and View Marketing was rooted in strategy, creativity, and a shared commitment to performance. By combining Webflow web design expertise with a deep understanding of RWC’s business goals, the project team ensured every design and content decision supported both usability and conversion. The result is a site that not only looks and feels modern but functions as a powerful marketing and sales engin, one that reflects Global RWC’s leadership in its industry and provides a solid foundation for future growth.
The redesigned Global RWC website addresses several critical challenges that the previous site posed for the company’s digital presence and sales strategy. Using the Webflow CMS, the new site dramatically expanded the page count, creating dedicated pages for every service, industry served, and content type, including blogs, news, case studies, white papers, and webinars. This expansion was instrumental in enhancing the site’s Search Engine Optimization (SEO), ensuring that Global RWC could reach a broader audience while making the website a more effective sales tool. Additionally, the Webflow CMS empowers the internal Global RWC team to easily add new content, update services, or expand industries served, making ongoing growth and scaling straightforward while continuing to build the company’s SEO footprint.
The redesign also emphasizes Global RWC’s differentiators and strengths through a clear information hierarchy and clean, approachable design. While preserving the company’s recognizable brand, the updated site elevates it with refreshed iconography, complementary brand colors, and thoughtfully designed motion and rollover interactions that draw attention to key content and Calls to Action. These modern design elements not only energize the site visually but also improve usability, making important information easy to find and understand. Overall, the new Global RWC website transforms the company’s digital presence into a dynamic, scalable, optimized, and persuasive platform for engaging prospective clients and driving business growth.
