An Industrial Machinery Startup Has a Cool Start

The brand was memorialized in comprehensive brand guidelines. These guidelines serve to enable anyone who is creating any communications or materials to do so while maintaining the cohesive look and feel. Fonts, colors, logo usage, iconography, and other graphic elements were included in this document.

Branded templates were made for myriad materials, including presentations, business cards and letterhead. Everything that the EVRCOOL team needs to represent themselves as the smart, contemporary company they are is at their fingertips.

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"EVRCOOL has been partnering with View Marketing now for the past 6 months.  I have worked with both internal marketing teams throughout my 25yr product development career and I can confidently say that the View team stands head and shoulders above any other marketing resource I have worked with.  As a startup, it is critical that we are getting a big bang for our buck.  View marketing has covered every aspect of our marketing needs: developing our website, creating our brand guide, developing our company signage, product branding and labeling, stationary, business cards, presentation templates, trade show booth design, apparel,  etc.  I can honestly say that the product they have created is more professional than what I have seen for many multi-billion dollar companies.  In a very short time they have helped us create a cohesive brand identity that we all get excited about.  Finally, it has just been a great experience working with the View Marketing Team.  They are fun, creative, and very passionate about what they do.  I would recommend them to anyone."

/ Josh Roby, Chief Technical Officer | EVRCOOL

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We also worked with the EVRCOOL team to brand their facility in Tennessee. The US-based manufacturing plant is impressive in its own right, and now also is immediately familiar to anyone who has interacted with the brand online or at tradeshows or other events.

The website was designed in parallel with the other branded materials, and highlights the product differentiators, the company and its values-based ethos, as well as the problems it solves for the industries in which they serve. The site is built on the Webflow platform, with a CMS that makes updating events and news from the company simple for people who don't know code.

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The site builds on some of the interesting graphic patterns and colors with fun touches of motion and interactive elements.

Our team was also thrilled to help with the branding of the physical product. Calling upon some of our team's deep knowledge of product development, we created graphics and iconography for use on the machinery for branding and aesthetics, as well as communicating usage and functionality.

This project has been so much fun for the View team. Our long history of B2B marketing, product development and the needs of startups made this a project that we all adored. We are also thrilled to be working continually with the EVRCOOL team on upcoming trade show exhibits and additional marketing and branded materials.

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Keep your eyes on this company- they're making an impressive move in an industry that's prime for their smart solutions.