Where Facilities Management Experience Meets Vision: Web Design for Female-Led Startups

Logo Design 

After our brand was finalized, the team moved on to logo design. Many of our designs referenced a paper airplane motif from the client’s previous business card that she resonated with, updating and modernizing it to fit her bold brand. View presented the client with 12 logo concepts, with variations for different use cases. Designs ranged from straightforward and timeless to abstract and whimsical, giving the client the ability to explore a variety of different directions.

The selected logo is clean, bold, and instantly recognizable, with a touch of pink that aligns perfectly with Pilot Properties’ branding. The airplane motif has been modernized and integrated thoughtfully into the logo.

Messaging

After the visual branding was complete, the team started on Pilot Properties’ messaging. Five core messaging items were written, including an elevator pitch, value proposition, core positioning statement, key points, and a boilerplate. These messaging items expounded upon the differentiators that the client explained during our initial call, adding structure and purpose to her mission and vision. 

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Step 2: Website 

Website Design & Build | Web Design for Female-Led Startups 

The client was looking for a simple web layout with three pages - home, about, and services. We started with the home page, building off of our branding guide and messaging document. The homepage clearly presents everything a potential client needs to know while bringing the company’s personality to life. Tia’s expertise and value-packed service offerings are immediately evident on the page. From there, the two additional pages were developed, showcasing more about the value provided by Pilot Properties. Tasteful animations throughout the site add personality and emphasize the whimsy in the company’s branding, without detracting from the on-site messaging. The site leans away from traditional corporate themes and presents in a highly personable, friendly way that echoes the client’s upbeat personality and positive demeanor.

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View the Pilot Properties website >> 

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The site is built in Webflow, which allowed our team to include powerful CMS collections, creative interactions, and a fully responsive design, all built right into the site. As a Webflow Agency, we’re passionate about the benefits that Webflow provides to our clients and the Pilot Properties site is no exception. Explore more of our Webflow sites here >> 

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SEO 

During the website design and build process, View strategically selected SEO keywords to optimize each website page for, based on a combination of page content, keyword volume, and keyword difficulty, all with the goal of getting Pilot Properties found for their service offerings. Once approved, these keywords were implemented throughout the site. 

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Step 3: Marketing Materials 

Business Card & Marketing Handout 

The client requested a business card and a marketing handout to get her started on building her brand presence and connecting with customers. View designed each item based on our established branding guidelines, ensuring cohesion and recognition between print and digital materials. The finished products are clear and communicative with a touch of trademark Pilot Properties whimsy. 

It was a joy to see the Pilot Properties project through—from concept to completion. As a women-owned business, it was especially impactful for us to give another woman-owned startup the marketing tools she required to launch and take flight. 

Curious about our offerings for web design for female-led startups? Send us a note - we’d love to chat!