HZW Environmental Consultants, a certified Women-Owned Business Enterprise (WBE) servicing Ohio, needed a modern digital platform that accurately reflected their high-level technical expertise and unique service offerings-including their Ohio Native Habitat Nursery.
View stepped in to conduct a comprehensive SEO and competitive analysis to uncover gaps in their search visibility and site structure. Guided by these insights, we overhauled their information architecture, presented two distinct visual directions, and built a custom Webflow platform. The result is an intuitive, high-converting digital presence that showcases HZW’s decades of experience, regulatory authority, and competitive edge.
The SEO Audit and Discovery
Our process began with a deep dive into HZW’s digital footprint. We performed a thorough SEO audit of their existing site alongside a competitive analysis of rival environmental firms across the region. The findings revealed several critical roadblocks holding HZW back from dominating their market:
- Information Friction & Poor UX: The legacy site was difficult to navigate. High-value clients faced unnecessary friction trying to locate relevant service details, regulatory credentials, and contact info.
- Severe Keyword Gaps: Competitors were ranking prominently for high-intent search terms that HZW was ranking low on or missing entirely on their existing site.
- Brand Misalignment: HZW’s digital visual language didn't reflect who they were. Their deep subject-matter expertise and hands-on advocacy were lost behind design choices that failed to project their true stature in the industry.
