The client was running a basic Google Ads program when they approached View marketing, but after launching their new website, they wanted to see if they could also optimize what they were doing with Google. We were able to slash their monthly budget by more than half while dramatically increasing clicks, impressions and calls resulting from Google Ads. A mix of search and display ads communicate to their target audiences: local people who are actively searching for childcare services, local people who are showing the intent to find a quality daycare in the area and recent visitors to their site (retargeting lists). The newly developed brand identity expanded on the youthful but not juvenile feel of the new site, also designed and developed by View Marketing (more details above).