CASA (Court Appointed Special Advocates) is an incredible and indispensable organization that provides advocates for children in the foster care system, who are victims of abuse and neglect. These volunteer advocates not only spend quality time with these children, but also devote themselves to gathering information on the child’s situation, appearing in court to advocate for them, recommending services to help the child and their foster family, and so much more. Advocates are a source of trust and stability in these children’s lives, no matter how many times they have to move schools, enter new families, and change case workers.
This is why View was ecstatic at the chance to work with the DuPage branch of the national organization on their social media marketing, an April social media campaign for Child Abuse Prevention Month, and a video project highlighting DuPage CASA’s 30th anniversary.
Content Creation & Social Media
First, View worked in tandem with DuPage CASA to refine their mission statement to be compelling, concise, and thorough. This messaging would inform the rest of our process. From there, a strategy was developed on how to expand and employ this mission into other aspects of the organization’s marketing. View created a comprehensive Messaging & Social Media Plan for DuPage CASA that included this messaging strategy, strategies for each social platform, a plan to increase organic reach, and digital assets for social media that lived out their updated mission statement. All of these components were also informed by DuPage CASA’s audience demographics.
