Big News. Big Energy. Gold-Level Creative for Lifestyle Branding!

View Marketing & Creative earns a Gold Award in the 2026 MarCom Awards for its website design and digital membership experience for The Girls Who Ball, a luxury sports membership community.

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We love a project that brings together bold branding, elevated design, smart strategy, and a digital experience built around community. The Girls Who Ball brought together everything we love about what we do, plus a shared love of sports!

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We're excited to share that View Marketing & Creative has earned a Gold Award in the 2026 MarCom Awards for our work with The Girls Who Ball (TGWB), a luxury sports membership community connecting women through premium game-day experiences, social events, and shared fandom. The project was recognized in the Web-Based | Website | Entertainment category.

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The vision behind The Girls Who Ball was about more than creating a membership. Founder Kate Kauffold wanted to build distinctive lifestyle branding and a digital home for a growing community of women sports fans. The experience needed to reflect the energy of the community while making it easy for members to connect, discover events, and get involved.

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That's where View came in.

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We brought strategy and creativity together to develop a fresh brand identity, an elevated custom membership website, and a digital clubhouse built around connection and community. From the visual identity to the member experience, every piece was designed to feel connected and distinctly The Girls Who Ball.

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And there's a lot happening behind that experience! Built on Circle, the digital platform gives members a place to connect, discover events, book game-day experiences, share photos, and keep the conversation going long after the final buzzer. Features include custom member profiles, city and event chats, an event calendar, game-day ticket booking, watch-party and wellness meetup RSVPs, exclusive photo galleries, merchandise drops, and a custom rewards system. The flexible platform also gives The Girls Who Ball room to grow and introduce new experiences.

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A little recognition goes a long way.

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The 2026 MarCom Awards received more than 6,000 entries from the United States, Canada, and 40 other countries. Administered by the Association of Marketing and Communication Professionals (AMCP), the international competition recognizes outstanding work across more than 300 categories spanning print, web, video, and strategic communications. Entries are evaluated by experienced industry professionals and judged individually against a standard of excellence.

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We're proud to see this project recognized among such an impressive collection of creative work.

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A big thank-you to Kate Kauffold and The Girls Who Ball for bringing us into the game, trusting us with the vision, and giving us the opportunity to help build something special. This one was a whole lot of fun!

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And, of course, congratulations to everyone who helped bring The Girls Who Ball to life. We're proud of what we created together!

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Want to see the lifestyle branding project?

Explore The Girls Who Ball case study to see the branding, website, and digital membership experience in action.

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About The Girls Who Ball

The Girls Who Ball is a luxury sports membership community connecting women through premium game-day experiences, social events, and shared fandom. Learn more at thegirlswhoball.com.

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‍About View Marketing & Creative

View Marketing & Creative is a Chicago-based marketing and creative agency that helps clients achieve successes in the areas of branding, strategy, website, SEO, advertising, social media management and communication. By leveraging the interconnectedness of design, marketing, and strategy, the team is able to effectively support clients through their challenges, no matter the industry.