Branding Services

A branding project begins with the creation of mood boards. In our initial meeting, we dive into the soul of your product or service to understand the nuances that set you apart in the marketplace. Our goal is to encapsulate the unique value proposition that you bring to the table, understand the competition, and appreciate the broader landscape that influences your target audience. This holistic approach ensures that the mood boards we craft are not just aesthetically appealing but are resonant with the strategic positioning of your brand.

Mood boards serve as the cornerstone of our branding process to define the future language of your brand. They are canvases where fonts, colors, images, and graphic elements converge alongside initial messaging concepts. This serves as a starting point for a dialogue between you, our client, and our team to determine which elements are the right fit for the brand. We collaboratively refine elements and merge your favorites into a cohesive and comprehensive final mood board. This not only becomes a representation of your brand’s aesthetic but also guides subsequent steps in the branding process, ensuring a consistent and impactful brand identity.

Following the creation of your logo, we move to creating the brand guidelines document. This is a document that includes your brand’s visual strategy including fonts, colors, imagery, logo variations, and the specific graphic elements that have been designed throughout the branding process. These elements are meticulously put together to ensure consistency and clarity in your brand’s outward expression.

Within the pages of the brand guidelines, we define the exact hues of your color palette, the use cases for each logo variant, the appropriate use of imagery, and the distinctive brand elements that set you apart. This document acts as a keystone for maintaining brand integrity across platforms and touchpoints, providing your team with clear instructions on how to embody the brand. By enabling everyone within your organization to accurately represent your brand’s image, we are all perpetuating its strength wherever your brand has a presence.