graphic design & messaging development
CASE Advocacy is a new business that provides parents and guardians the support and insight needed to navigate the special education process and obtain appropriate services for their child, while empowering them with advocacy skills of their own. Because mothers or other female heads of household tend to be the initiators acquiring these services, and because these matters tend to be emotionally charged and stressful, CASE Advocacy desired a soft palette, comforting, calming and feminine feel. View began by developing a logo and color palette. The logo represents the child's advocates coming together behind him to give support and a 'push' forward. The child, also reminiscent of a flower, sprouts and grows with with this support behind him.