How do you know where you're going without some direction? You can wander around, hoping you find your way while wasting time and fuel, or you can set off with a plan and get there faster and more efficiently. It's the same with marketing. Mapping out who you're aiming to reach and how to best reach them with the resources you have available is a critical step in successful promotions and communications efforts.
Don't wander. Let's talk about a plan.